How to encourage a customer you already have to make a repeat purchase
There is no denying the fact that acquiring new customers is extremely time-consuming and expensive. On the opposite encouraging customers, you already have to repeat a purchase is easier, less expensive and cost-effective. Also, the chances of repeat customers making a comeback are more than the chances of new customers repeating with a 27% chance of a first-time customer making another purchase growing to 54%. Saurce: http://www.wscentre.com/blog/tactics-keep-ecommerce-customers-hooked-website/