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Showing posts from 2018

Bait and Switch is an unethical SEO Practice

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Bait and switch advertising is a big violation of the consumer laws in the United States and many other countries. This is a fraudulent marketing practice where customers are offered products advertised at a low cost as a bait and upon purchasing is directed or forced to switch to a product with a much higher price by making the previously selected product unavailable. This is a practice that always ends up with upset customers as they feel cheated and violated.

What Distinguishes usability and user experience?

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Usability defines the degree of effectiveness, efficiency, and satisfaction a product boasts in terms of its functionality and the ease of accomplishing a task. User experience, on the other hand, defines the summarization of the user’s interaction with the product. That is, usability is a shallower concept in comparison to the user experience. The professionals of WS Centre have put together a blog stating the difference between usability and user experience .

How often should a business post content on social media?

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There are lots of questions being asked about the social media posting frequency. There are lots of variations to these question, “ How often should I post on social media? ”, “Is there is a limit to social media posts or you can post as many times as you want?”, “I am posting every hour, am I going overboard or is it still less?”, and “Is it vital to post on social media every day?” So let’s jump into the poodle filled with posting frequency questions.

Why Clickbait is a bad practice?

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Though marketers and organization saw a huge (false) potential in clickbait as an easy medium to attract users to the website and earn clicks, over the time, internets users became savvy to this low-life and misleading seo practice as they have started recognizing these false sensational headlines that always fall short of what they promise to deliver. Let’s learn more about Clickbait in the blog put together by the seo experts of WS Centre .

Let’s Have a Sneak-Peak of Few Cutting-Edge Web Design Trends in 2018

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Website design is a field which is subjected to the far more shift in technology than any other digital medium. But the surprise factor that comes when there is a sudden change in web design trends and techniques is not there anymore because it happens every single year to cater the diverse needs of the customers. What’s surprising is the fact that how web designers are walking head to head with these increasing technical changes and improving their web design techniques for better user experience. Let’s see the web design trends that’ll rule 2018.

Google wants the search results as clean and accurate as possible

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5-6 years back, Black Hat SEO practices or whatever others like to call them might have missed the eyes of the most popular search engine Google. But now, with everything evolving, Google has also started taking actions and doing transformations in its Ranking algorithms so that they can track and penalize websites using such Black Hat SEO Techniques.

How to encourage a customer you already have to make a repeat purchase

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There is no denying the fact that acquiring new customers is extremely time-consuming and expensive. On the opposite encouraging customers, you already have to repeat a purchase is easier, less expensive and cost-effective. Also, the chances of repeat customers making a comeback are more than the chances of new customers repeating with a 27% chance of a first-time customer making another purchase growing to 54%. Saurce: http://www.wscentre.com/blog/tactics-keep-ecommerce-customers-hooked-website/

Changing nature of SERPs in 2018

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There is no denying the fact that The Google will continue changing its algorithms and the featured snippets are the first indication that our theory is absolutely right. To give users more useful insight about a particular page Google has expanded the length of its Meta description up to 320 characters.

Web Design Trends that can Shape the Future of Web Design

With 2018 approaching, we are diving straight into the pool of 7 web design trends that all the web designers and developers should consider using. Balancing visuals with user interface and functionality is a difficult task, but, when done right, you can see yourself stepping up the ladder of higher user engagement and increased conversion rates. But for that, you need to make your website speak.

Onboarding can increase your app downloads

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Successful onboarding can fetch you many benefits. With proper onboarding, you can allow the users to see the real worth of your app and how it can provide them with value. It can increase the number of downloads along with the recognition of your applications. With increased recognition, it will become easier for you to accomplish the set app goals.  More Info: https://goo.gl/z7LMLU