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Showing posts from May, 2018

Bait and Switch is an unethical SEO Practice

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Bait and switch advertising is a big violation of the consumer laws in the United States and many other countries. This is a fraudulent marketing practice where customers are offered products advertised at a low cost as a bait and upon purchasing is directed or forced to switch to a product with a much higher price by making the previously selected product unavailable. This is a practice that always ends up with upset customers as they feel cheated and violated.

What Distinguishes usability and user experience?

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Usability defines the degree of effectiveness, efficiency, and satisfaction a product boasts in terms of its functionality and the ease of accomplishing a task. User experience, on the other hand, defines the summarization of the user’s interaction with the product. That is, usability is a shallower concept in comparison to the user experience. The professionals of WS Centre have put together a blog stating the difference between usability and user experience .