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Showing posts from February, 2018

How to encourage a customer you already have to make a repeat purchase

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There is no denying the fact that acquiring new customers is extremely time-consuming and expensive. On the opposite encouraging customers, you already have to repeat a purchase is easier, less expensive and cost-effective. Also, the chances of repeat customers making a comeback are more than the chances of new customers repeating with a 27% chance of a first-time customer making another purchase growing to 54%. Saurce: http://www.wscentre.com/blog/tactics-keep-ecommerce-customers-hooked-website/

Changing nature of SERPs in 2018

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There is no denying the fact that The Google will continue changing its algorithms and the featured snippets are the first indication that our theory is absolutely right. To give users more useful insight about a particular page Google has expanded the length of its Meta description up to 320 characters.