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Improving customer retention rate is important

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When it comes to building long term substantial business, maintaining your customer retention rate is critical. According to a study, increasing customer retention rate by 5% increases profits by 25% to 95%. The blog here is curated by the experts of WS Centre , describing the 3 awesome customer retention strategies that actually work.

3 Essential Things to Understand from Website User Behaviour

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If utilized correctly, website user behaviour can provide a cue for enhancing the user experience. Enterprises should undertake steps to learn from the analysis and accordingly improvise the interface. Listed below are three aspects which one can learn from website user behaviour:    1. Writing content as per the Reading Pattern Studies reveal that viewers don’t read the entire text on the page rather they simply skim through the content, particularly, in an F-shaped pattern. They start by reading the first two lines of the content, then, they gradually go down the page, but not far across, and finally scan through the left hand size of the page, focusing on the start of each paragraph. Considering this F- shaped pattern, one may take a few measures to increase the effectiveness of the text, such as, giving the key information in the headline & first two paragraphs, and using content-specific keywords at the start of each paragraph, he...